Be a Digital Marketing Superhero
Measurably reduce the cost of clicks, leads, and customer acquisition while increasing your audience efficiency.
IDENTYO is designed exclusively for high-volume digital media agencies and buyers. Lower your workload while increasing effectiveness.
Less work. More money.
Onboard New Customers in Under 60 Seconds
IDENTYO’s intuitive dashboard and onboarding system makes it quick and easy (seriously, under 60 seconds) to get up and running.
IDENTYO Audience Pricing is Simple and Easy to Understand.
Agency Onboarding Package
Per Client Domain
* Must be subscribed via an agency account
Additional Monthly Domain Sessions
What You Get
What Our Clients Say
Frequently Asked Questions
- Google Ads
- Facebook Ads
- Bing Ads
- Pinterest Ads
- LinkedIn Ads
- TikTok Ads
- Snapchat Ads
- Minimum 10k/mo
- Optimal 100k/mo
You can start using IDENTYO Audiences immediately to exclude fraud and bot visitors. Scored audiences typically receive enough traffic to be useful in about 2 weeks. Of course, this varies depending on website traffic.
IDENTYO uses the immense amount of data available online to identify the unique patterns of engaged and converting visitors on your site. This data is used to create and continuously train a unique scoring model that identifies the level of potential engagement and likelihood of converting.
IDENTYO automates the process of audience expansion by using the scored audiences from your website as seeds to create expanded audiences.
IDENTYO was built as a Privacy by Design solution, using only anonymized and aggregated data. IDENTYO identifies a returning visitor by using a random identifier stored in a 1st party browser cookie. No Personally Identifiable Information (PII) of the user is stored by IDENTYO (including the user’s IP address). All data collected by Identyo is completely anonymous and cannot be traced back to a specific user.
The cookie identifier used by IDENTYO expires after a period of two years (similar to Google Analytics cookie). This means a user returning to the site after a period longer than two years will be considered as a new user entirely.
IDENTYO identifies a returning visitor by using a random identifier stored in a browser cookie. Deleting the browser cookies will make all data collected on the user irrelevant.
IDENTYO is not classified as a “Business” or “Service provider” under CCPA but a “Third Party”. A “third party” is anyone who is neither a “business” nor receives personal information from a business for the business’s purposes. Identyo does not receive or process any “personal information” from any business. It is, therefore, a unique type of third party, who does not at all process “personal information” per the CCPA.
Furthermore, the CCPA does not apply to ‘aggregated’ information as defined in the CCPA. Aggregate consumer information” under the CCPA is “information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device.” Organizations are thus free to collect, use, retain, sell and disclose aggregate consumer information.
The IDENTYO tag is deployed through Google Tag Manager and may easily be integrated with any existing privacy management solution your site may use.
Agency use only. Clients cannot purchase IDENTYO direct.